Tue. Apr 7th, 2026

Jake Paul Slams Dana White as ‘Not Smart Enough’ to Fix UFC’s Perceived ‘Dying’ Brand

Influencer and professional boxer Jake Paul has launched a scathing attack on UFC President Dana White, asserting that White lacks the necessary intelligence to address and resolve the issues plaguing the promotion. Paul’s comments come amid his consistent claims that the UFC is a “dying” brand and that White is incapable of reversing its perceived decline.

This harsh critique from Paul further fuels the long-standing public feud between the two figures, which often revolves around fighter pay, treatment of athletes, and the overall business model of the mixed martial arts organization. Paul’s remarks highlight his belief that White’s leadership is insufficient to navigate the challenges facing the UFC in the modern sports landscape.

By Connor Westbrook

Connor Westbrook brings his dynamic energy to Liverpool's sports scene, where he's been making waves in sports journalism for the past eight years. With a background in semi-professional football, he offers unique insights into the tactical aspects of the game.

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