Football

Borussia Dortmund's Strategy Shift: Club World Cup Eye-Opener Forces Focus on Hispanic Market

July 11, 2026Pablo Navarro1 мин

For a considerable period, Borussia Dortmund's approach to the US market was predominantly English-centric. Yet, their involvement in the Club World Cup proved to be an illuminating experience, compelling the German club to confront the reality that their efforts to engage Hispanic fans and the wider Spanish-speaking global audience were insufficient.